2-in-1 / first flagship

Hammock

Full back seat

Bench

Taxi friendly

Picnic

Reversible mat

Pre-launch flagship

Singapore first

The 2-in-1 pet travel cover.

A premium seat cover that moves from hammock to bench mode, folds into a tote, and opens into a reversible picnic mat after the ride.

Launch estimate

S$189

First stock drop in development

600D

Oxford shell

40 x 22cm

Mesh window

TPU

Zip-out liner

Colour

Warm, sunlit beige with brown binding.

Sand

Secure checkout is wired for Stripe once launch credentials are added.

Review bag and checkout

600D Oxford outer fabric

Detachable waterproof TPU inner liner

Zipper system instead of velcro

Two side pockets

Folds into a tote bag

Reversible picnic mat use

Hammock and bench modes

Switch from full back-seat coverage to bench mode for taxis, Grab rides, and shared cars.

Detachable waterproof liner

A removable TPU inner liner zips out for easier cleaning without fur-trapping velcro.

Large mesh vent window

The 40cm x 22cm front mesh panel supports airflow and driver visibility.

40 x 22cm

Mesh vent window

Airflow for your dog with visibility for the driver.

600D

Oxford outer fabric

A structured woven shell with a cleaner, more tailored presence.

~50%

Silicone grip coverage

Offset-dot base coverage to help reduce slipping and bunching.

Use matrix

Designed for the ride, but not trapped in the car.

Calla is built around real travel in Singapore: private cars, taxis, Grab rides, park stops, and the walk back home.

Hammock

Full back-seat coverage for everyday drives and weekend outings.

Bench

A calmer setup for taxis, Grab rides, and cars where front-seat anchors are not ideal.

Picnic mat

Flip it open after the ride for park stops, beach days, and quiet cafe corners.

Tote

Fold it down into a carryable shape so it can move with you after the car ride.

Specification

Every detail earns its place.

The spec is not a feature dump. It is the answer to fur, slipping, messy waterproofing, awkward buckles, and seatbelt access.

Hammock and bench modes

Switch from full back-seat coverage to bench mode for taxis, Grab rides, and shared cars.

Detachable waterproof liner

A removable TPU inner liner zips out for easier cleaning without fur-trapping velcro.

Large mesh vent window

The 40cm x 22cm front mesh panel supports airflow and driver visibility.

Elastic headrest loops

No dangling buckles. Slip the loops over the headrests and settle in.

Silicone grip base

Full offset-dot grip coverage helps the cover stay put through everyday turns and stops.

Magnetic seatbelt flaps

Seatbelt openings stay tidy and easy to access when your dog is secured.

Owner research

Designed around the complaints that kept repeating.

A 17-person survey pointed to the same frustrations: fur that clings, covers that slip, awkward installation, low-quality black cloth, and the need for a removable waterproof layer. Calla's specification starts there.

Launch status

Calla is pre-launch and sampling with manufacturers. Pricing and checkout can be connected once final photography and production stock are confirmed.

Fur that will not come off

A zip-out liner avoids velcro and makes cleaning less punishing.

Covers that move around

Silicone grip coverage and a more structured shell reduce bunching.

Awkward setup

Elastic headrest loops keep installation cleaner, with no dangling buckle hardware.

Unattractive black cloth

Launch neutrals were chosen to look at home in better interiors.

Colour roadmap

Launching in Sand, Stone, and Sage.

Future colourways are planned after the first production run is settled.

Taupe

Mocha

Charcoal